Project Team: Wea, Wagner associati
Event: Ispo Munich 2023
Exhibition area : 200 sqm, Ispo, Munich
Ledwall: 12 sqm
Photos: Ken Schluchtmann
Light and lightness
The peak, enveloped in sunlight and a bright sky, inspires a design that reflects the purity of the snow and the rarified atmosphere of high altitude.
Transparent fabrics on the side walls contribute to a feeling of lightness and transparency, creating a visually suggestive experience
The entire booth is designed to immerse visitors in an experience that evokes the beauty of mountain surroundings, while simultaneously conveying the innovation and distinctive style of Descente’s winter collection.
A set design crafted with long white fabrics highlights the mannequins’ outfits, showcasing the advanced technology of the products and the dynamic desire of the sporting action
