MACKAGE | POP UP SHOP | SAKS FIFTH AVENUE | NEW YORK
Project team: Wagner Associati
Address: Saks Fifth Avenue, New York
Floor area: 50 sqm
Mackage, ripples of colors and lights
New York is just as beautiful as always.
Exclusive, just like Woody Allen’s Manhattan.
Turn left, take a right, and there it is in all its shining glory: the majestic Saks Fifth Avenue, one of the most popular and exclusive department stores in town.
Our attention gets drawn to a pop-up shop where shining, shimmering colors design the space: an enthralling, pulsing heartbeat entirely dedicated to Mackage Raw Power.
Smooth, glimmering Mackage jackets mirror the LED lighting, shifting colors with their soft touch.
The smoke mirror platform supports the black-painted steel structure.
The unmistakable contrast between the delicate see-throughs of the parallelepiped and the ripples of the backdrop.
It’s a kind of magic that only AluShape could give us.
Light has the power to charm and to fascinate, especially when it comes to play hide and seek with colors.
Mackage, increspature di luce e colore
New York, bella come sempre.
Esclusiva come la Manhattan di Woody Allen.
Una svolta a sinistra e poi a destra, ed ecco comparire la sagoma imponente di uno dei mall più noti ed esclusivi in città: Saks Fifth Avenue.
Lo sguardo si lascia sedurre da un pop up shop in cui i colori disegnano lo spazio: un cuore pulsante interamente dedicato al Raw Power di Mackage.
Le giacche lisce e lucide riflettono la luce dei led che con morbido tocco cambiano colore.
La pedana a specchio fumè sorregge la struttura in ferro verniciato nero.
Impossibile non notare il contrasto tra le trasparenze sottili, perfette e delicate del parallelepipedo e le increspature del fondale.
Un effetto che solo l’AluShape poteva regalare.
La luce sa essere davvero intrigante, soprattutto quando gioca a nascondino con i colori.
